Ethics and brand Essay

Marking is characterized in different manners. On account of building, mechanical and high worth items the brand name assumes a significant job. Clients are prepared to pay premium for a brand because of the inborn worth and reliability connected to it. They trust specific brand that’s the explanation they get it. In business-to-business purchasing customers or expert purchasers depend on the solid and positive picture of the brand. The items or administrations these buyers purchase have sway on their business and tasks. Moral marking upgrades corporate notoriety over some stretch of time, it causes them holding their buyers and making long haul and solid relationship with customers in the present serious commercial center. There are a few different ways organizations are working in the worldwide market. Organization like Toyota has various systems for created nations and creating nations relying on purchaser gathering and market. Customers in nation like Europe are increasingly worried about ecological well disposed and eco-friendly items though buyers in creating nations are worried about mileage and reasonableness. Toyota is one of the most presumed worldwide brands for its moral practices in each territory from enlistment to marking. Customers pay premium for the favored brands. Positive brand picture like moral marking will urge customers to purchase the item over contenders. It relies upon the objective shoppers and commercial center where an organization is working whether, purchaser will be prepared to pay more for moral brands. Distinctive mechanical items and administrations like programming, Operating Systems and E-business exercises like banking and fund, high Technology items like drug store, biotechnology items buyers depend on the notoriety and brand picture for their purchasing choices. The items where the customer has low degree of information and elevated level of prerequisites buyer will most likely take ruling for moral and more presumed brand over the other. A solid and positive brand picture causes associations to not exclusively be on the highest point of the brain of customers yet in addition add to the drawn out accomplishment of the item. This is the explanation organizations like Cola and Pepsi use promoting systems to increase limit of piece of the overall industry. A few organizations embrace practice like they convey themselves to be a moral brand as opposed to receiving moral practices. This cutoff points realty of moral marking. Be that as it may, administrative bodies, dynamic shopper gatherings and different associations watch out for such organizations and their practices and examine the issues. Dynamic purchaser bunches put focus on the corporate to receive moral practices. Organizations become increasingly responsible for their demonstrations with their moral marking endeavors. Shoppers overall are in effect progressively delicate about moral practices embraced by organizations and the quantities of customers prepared to pay premium for the moral brands are developing. This marvel is urging experts and architects to receive moral practices and follow the moral marking effort of their organizations. Moral marking is progressively adequate in the social gatherings where value affectability of the buyers is low. Proficient architects have numerous open doors with moral marking. The licensed innovation rights will help them securing their copyrights and patients, exchange checks and prized formulas. They will have better insurance for their advancements and will be urged to receive moral practices that can increase the value of the marking endeavors.

Advertising Analysis :: Adverts, Advertisements

We see them in the trams, transport stops, magazines, and TV, yet I don't get their meaning? How would they figure out how to grab our eye? Notices regularly discover approaches to sell their items by mentally controlling individuals. The promoting business makes us desirous of others and persuades us to be discontent with what we have (Valko). Steve Madden advertisements typically highlight ladies with foolishly huge heads and hourglass bodies which attempt to drive the crowd to think about what the promotion is about. One of these odd advertisements shows up in the March/April 2001 issue of Twist Magazine. It includes a young lady with a major head defenselessly running, as a plane zooms over her at a deserted air terminal. There are three attributes inside the advertisement that contribute the entire thought that Steve Madden shoes, garments and adornments will improve your mental self view. The principle reason for Steve Madden promotions is to propose to its watchers that they will like themselves by wearing his items. The model’s enormous head passes on confidence and self-pride and she provokes the buyer to look comparable to she does. The young lady wears a face of fear and is fleeing from her old self to begin her new sure existence with Steve Madden items. The smooth dark cowhide coat on a hot white shirt, sufficiently short to uncover her stomach and voluptuous hips along with her tight low rider Levis, dark pointy high boots, and in vogue dark sack total her stylish ensemble. The decorated woman’s body is meant to speak to ladies and young ladies between the ages of 16 through 25 looking for crazy, hip, provocative garments. Steve Madden likes to think about his garments of as being particular and he delineates his thought by setting a surrendered air terminal as the foundation for the advertisement. There is no body to be found as the model stumbles into the old gum recolored asphalt. This points out the possibility that by wearing Steve Madden purchasers separate themselves from every other person. She is excessively glad and prideful and can't envision being contrasted with any other person. The Steve Madden logo in the promotion additionally adds to the primary thought of the advertisement. It could have been anyplace on the page, why the sky? . Steve Madden promotions consistently have their logos engraved on the sky to infer that the â€Å"sky is the limit† with Steve rankle items (Liza). Promoting Analysis :: Adverts, Advertisements We see them in the trams, transport stops, magazines, and TV, yet I'm not catching their meaning? How would they figure out how to grab our eye? Commercials regularly discover approaches to sell their items by mentally controlling individuals. The publicizing business makes us desirous of others and persuades us to be discontent with what we have (Valko). Steve Madden advertisements as a rule include ladies with ludicrously enormous heads and hourglass bodies which attempt to constrain the crowd to think about what the promotion is about. One of these odd advertisements shows up in the March/April 2001 issue of Twist Magazine. It includes a young lady with a major head defenselessly running, as a plane zooms over her at a relinquished air terminal. There are three qualities inside the promotion that contribute the entire thought that Steve Madden shoes, garments and adornments will improve your mental self portrait. The primary motivation behind Steve Madden promotions is to recommend to its watchers that they will like themselves by wearing his items. The model’s large head passes on confidence and self-pride and she moves the shopper to look in the same class as she does. The young lady wears a face of worry and is fleeing from her old self to begin her new certain existence with Steve Madden items. The smooth dark calfskin coat on a provocative white shirt, sufficiently short to uncover her stomach and well proportioned hips along with her tight low rider Levis, dark pointy high boots, and stylish dark pack total her trendy outfit. The decorated woman’s build is intended to engage ladies and young ladies between the ages of 16 through 25 looking for crazy, hip, attractive garments. Steve Madden likes to think about his garments of as being particular and he represents his thought by setting a deserted air terminal as the foundation for the promotion. There is no body to be seen as the model stumbles into the old gum recolored asphalt. This points out the possibility that by wearing Steve Madden purchasers separate themselves from every other person. She is excessively glad and arrogant and can't envision being contrasted with any other individual. The Steve Madden logo in the advertisement additionally adds to the fundamental thought of the promotion. It could have been anyplace on the page, why the sky? . Steve Madden advertisements consistently have their logos engraved on the sky to suggest that the â€Å"sky is the limit† with Steve goad items (Liza).

The P?rf??t C?v?r L?tt?r T?m?l?t? to Sh?w Off Y?ur Skill?

The P?rf??t C?v?r L?tt?r T?m?l?t? to Sh?w Off Y?ur Skill? Writing a ??m??lling and ?r?f???i?n?l cover letter ??n ?ft?n b? th? m??t d?unting ?????t ?f ?n? job ???li??ti?n.Heck, sometimes it ??n f??l like the hardest ??rt of the j?b ???r?h ?? a wh?l?, ?v?n.W? are faced with a bl?nk ??g? wh?r? w? must whim?i??ll? ?x?l?in wh? we are th? perfect fit f?r th? r?l? ?nd h?w our previous ?x??ri?n?? h?? ?r???r?d u?. We w?nt t? show our willingn??? t? put all of ?ur ?n?rg? into the n?w role whil? ?l?? appearing w?ll-r?und?d and a gr??t t??m m?mb?r.And d?nt forget how im??rt?nt writing with flawless ?un?tu?ti?n i?, ?f ??ur??!Aft?r h?ur? spent crafting your CV, it ??n ???m a littl? superfluous to tr?n?f?r the inf?rm?ti?n int? letter f?rm?t.H?w?v?r, your cover letter ?h?uldn’t b? a regurgitation ?f your CV. Instead, it ?h?uld z??m in on a f?w key ?kill? ?nd experiences ?n ??ur CV th?t th? ?m?l???r values th? m??t.A? a r??ult, your ??v?r l?tt?r should be b????k? f?r every ???li??ti?n.S?m? recruiters m?? r???iv? hundr?d? ?f ???li??ti?n? a d??, ?? ??ur ??v ?r l?tt?r giv?? ??u a chance t? stand ?ut from th? ?r?wd. With 57.1% of ?r?f???i?n?l? r?nking th? ??v?r l?tt?r ?? ?n essential ???li??ti?n component, ??u can’t afford to l??v? it out.D? your researchResearch is a ?ru?i?l part of many ?????t? of j?b hunting, ?nd before you b?gin writing your cover l?tt?r, ??u n??d t? make ?ur? you’ve done ??ur r????r?h properly.The important thing? ??u ?h?uld research b?f?r? writing are:Wh? will be r???iving and r??ding ??ur l?tt?rTh? skills ?nd experience mentioned in the j?b d???ri?ti?nTh? company and it? cultureTheir competitors ?nd market ???iti?nThe ???t?r ?nd any recent n?w? or tr?nd?The ?rg?ni??ti?n’? ?im? f?r 2018 ?nd beyondBuilding u? a g??d kn?wl?dg? of th? ??m??n? and indu?tr? h?l?? you t? t?il?r your cover l?tt?r f?r each ??m??n? you ???l? t?, ?nd shows your ????i?n f?r th? j?b and ???t?r.It i? your fir?t intr?du?ti?n to a prospective employer and should g? b???nd li?ting ??ur ?r?vi?u? ????m?li?hm?nt? ?nd qualifications.Think ?f it ?? b?th a more lyrical resume, a m?r? ??n?i?? Curri?ulum Vit?? (?r CV), and a ??rf??tl? ?x??ut?d bu?in??? l?tt?r ?ll in ?n?.And in t?d??? h???r-??m??titiv? j?b m?rk?t, it trul? mu?t b? perfect. TH? B??I? F?RM?TThere’s a b??i? f?rm?t for writing a cover l?tt?r th?t ??u ??n f?ll?w ???h tim?.H?w?v?r, ?v?r? l?tt?r you write ?h?uld b? tailored t? th? ????ifi? j?b role ?r ??m??n? ??u’r? applying f?r.Y?ur ??v?r l?tt?r ?h?uld address the following:Whi?h position int?r??t? ??u ?nd whyY?ur m??t relevant ?kill? ?nd ?x??ri?n???H?w your skills ?nd experiences can b?n?fit th? ?m?l???rR??u??ting an int?rvi?wTHE FIRST M??T IM??RT?NT QU??TI?N T? ??K YOURSELF I?, “H?W LONG ?H?ULD M? ??V?R L?TT?R B??”In truth, best ?r??ti?? i? t? r??tri?t your cover letter b?tw??n 3 â€" 5 ??r?gr??h? and ju?t one ??g?.Th? ??nt?nt of th? ??v?r letter should b? inf?rm?tiv? with?ut b?ing long and tiring.Ev?r? ?ingl? paragraph mu?t ?ddr??? a ????ifi? ??int.D?n’t f?rg?t that th? recruiter i? g?ing to be going thr? ugh hundreds ?f ??v?r l?tt?r? ?? m?k? yours bri?f but straight t? th? point.M?k? it interesting ?n?ugh that th?? w?uld be interested in l??rning m?r? ?b?ut ??u.H?W TO ?TRU?TUR? AND WRIT? A ??V?R LETTERIn 2018, it’s v?r? rare f?r ??v?r l?tt?r? to be h?rd copies ?? m??t are ??nt ?nlin?.H?w?v?r, tr?diti?n?l cover letter ??nv?nti?n? state th?t ??ur cover l?tt?r ?h?uld be writt?n lik? ?n? ?th?r f?rm?l bu?in??? l?tt?r, even if ??u’r? ?m?iling it.Start with ??ur address ?nd ??nt??t d?t?il? in the top right-h?nd corner. M?k? sure your ??nt??t d?t?il? ?r? ??n?ibl? â€" ?m?il addresses lik? w?nd?rw?m?n4lif?@gm?il.??m w?n’t make ??u l??k v?r? ?r?f???i?n?l!Y?u should th?n follow thi? with th? ?ddr??? ?f the ??m??n? ??u’r? applying f?r ?nd th? d?t? furth?r d?wn ?nd ?n the l?ft-h?nd side.TIPS TO WRIT? TH? P?RF??T COVER L?TT?R1. K??? your l?tt?r ?h?rt ?n?ugh f?r someone to r??d in 10 secondsThr?? paragraphs is th? ideal length, ???? Vicki Salemi, a ??r??r ?x??rt and ?uth?r of “Big C?r??r in th? Big Cit?.”Use th? fir?t ??r?gr??h ?? an intr?, the ????nd for the m??t, ?nd th? third t? wr?? up.Th? hiring manager giving a first read t? ??ur l?tt?r i? ?r?b?bl? g?ing t? ???nd 10 ????nd? ?r l??? ?n it, S?l?mi ?dd?. Th?? w?nt to r??d something succinct.2. H??k your reader’s int?r??t in th? first ??nt?n??“It i? with great int?r??t th?t I write t? ???l? f?r th? position of…” i? a great first lin? if you w?nt t? lose your r??d?r’? interest. It’s dr??dfull? boring.Assuming you applied t? th? j?b ?nlin?, the hiring manager ?lr??d? knows what th? position is and that ??u’r? writing t? ???l?. In?t??d, tr? a ?r?f???i?n?l but b?ld ?t?t?m?nt that ??t?h?? th? r??d?r’? ???.S?l?mi ?ugg??t? opening with a ?it?h, ?u?h as: “L??king f?r a d?n?mi? m?rk?ting guru? L??k n? furth?r. H?r? I ?m.”3. Pi?k two or thr?? ?kill? fr?m th? job d???ri?ti?n and ?h?w ??u h?v? th?mR??d the j?b description ??r?full? and identify the top two ?r thr?? qualities th? ??m??n? wants in a ??ndid ?t?, Salemi says.Th?n use ??ur ??v?r l?tt?r t? demonstrate ??u h?v? th??? ?kill?, giving ?x?m?l?? ?f wh?n and how ??u’v? u??d them in the past.Sh?w that ??u’r? ??ui???d t? m?k? a diff?r?n?? from day one.4. U?? numb?r? and ?t?ti?ti?? t? b??k u? ??ur ?l?im?It’s g??d t? ??? you’re experienced with social media.But it’s mu?h, much b?tt?r t? ??? you l?d a ?u?????ful ???i?l m?di? ??m??ign that generated 3.2 million f?ll?w?r? ?nd in?r????d r?v?nu? b? 3%.The g??l, S?h?wb?l ????, i? to present ??ur??lf ?? a proven r??ult?-g?tt?r ?nd show th?t you ??n replicate ??ur ???t ?u??????? ?t a n?w company.5. D?n’t just r?h??h your résumé in paragraph f?rmTh? ??v?r letter i? d??ign?d t? ?h?w???? ??ur int?r??t in th? ??m??n? ?nd your b??t ?ttribut?? f?r th? ???iti?n. That d???n’t m??n it needs ?n it?miz?d li?t ?f ??ur ?v?r? job ?nd ??hi?v?m?nt.To b? ?ur?, if ??u w?n an ?x???ti?n?l ?w?rd or ?x??ut?d a stunning ?r?j??t, then m?k? ?ur? t? highlight it in th? letter.Y?u ?h?uld also di??u?? ?r?vi?u? work that r?l?t?? ????ifi??ll? to skills ?nd experiences th? hiring m?n?g?r i? l??king f?r.But ?? a general rule ?f thumb, if it d???n’t jum? off th? page, l??v? it ?ut.6. Addr??? ??ur ??v?r letter directly t? th? hiring m?n?g?r ?r r??ruit?rN?thing ???? “I d?n’t ??r? ?b?ut your ??m??n?” lik? an opening ?f “To Wh?m It May Concern.”Th?t may h?v? been OK b?f?r? th? ?dv?nt of m?d?rn technology, but t?d?? it generally takes ?? littl? ?? a G??gl? search ?r a phone ??ll t? figur? out the name ?f the hiring m?n?g?r.Addressing your l?tt?r t? th? correct ??r??n (and ???lling th?ir n?m? correctly!) will ?ut?m?ti??ll? ingr?ti?t? ??u t? the r??d?r ?nd ?h?w that you’ve spent ??m? time r????r?hing th? company ?nd ???iti?n.7. Proofread ??r?full?, ?nd consider g?tting a second pair ?f eyesH?w ??u absolutely d?n’t w?nt t? b? r?m?mb?r?d i? ?? th? ??r??n that ?ubmitt?d th? ?l???? cover letter.So ?r??f, ?r??f, and proof ?g?in, ?r ?nli?t a fri?nd t? l??k at ??ur document with a f r??h set ?f ????.A t???, gr?mm?r mi?t?k?, misspelling, ?r other ?rr?r ??n “l??? ?ff the page in a b?d w??,” S?l?mi ????, ?nd i? th? easiest w?? t? l?t a hiring m?n?g?r knock ??ur ???li??ti?n ?tr?ight from th?ir d??k to th? tr??h bin.D?n’t giv? th?m th? ?h?n??.8. T?il?r ??ur ??v?r l?tt?rE??h cover l?tt?r you writ? ?h?uld be tailored ????ifi??ll? t? the ??m??n? ?nd role ??u’r? writing it f?r ?nd should be d?t?il?d. Th?r?f?r? ??u’ll w?nt t? avoid vague ?nd g?n?ri? ?hr????.During th? research ?t?g?, try t? find th? n?m? of th? hiring m?n?g?r or wh??v?r will be r??ding ??ur l?tt?r. Thi? w?? ??u ??n make th? l?tt?r even more ??r??n?l, ?nd it will ?r?v? ??u’r? a determined ??ndid?t? wh? wants this job.If you r??ll? can’t get hold of th?ir n?m?, ??u ?h?uld instead ?t?rt th? l?tt?r with “D??r Sir ?r M?d?m” â€" but r?m?mb?r, if you don’t know th?ir name, ?n?ur? ??u sign off ??ur l?tt?r with “Y?ur? f?ithfull?” instead.Read th? j?b d???ri?ti?n so you ??n ?i?k whi?h of ?? ur skills ?r ?x??ri?n??? t? r?f?r?n??, ?nd tr? t? mirror some of th? ?hr???? th?? u?? in the j?b d???ri?ti?n. Illustrate ??ur ?kill? with examples t? ?h?w wh? ??u’r? the id??l ??ndid?t?; as ???h ??m??n? ?nd role will b? diff?r?nt, ??u’ll ?r?b?bl? find th?t ??u’r? u?ing diff?r?nt ?x?m?l?? on ???h letter.H?ving d?n? ??ur r????r?h, ??u ?h?uld ?l?? be ?bl? t? t?lk ????ifi??ll? ?b?ut th? company in gr??t?r detail. R?f?r t? th?ir v?lu?? ?r specific campaigns they have run that ??u ?nj???d.Thi? w?? they’ll know th?t ??u t??k th? time t? learn ?b?ut their company and th?t ??u’r? g?nuin?l? int?r??t?d in th?m ?nd th? role.9. K??? th? l?ngu?g? professionalA casual t?n? is ill-?dvi??d in a cover l?tt?r. En?ur? th?t ??u avoid ??ll??ui?li?m?, regional ?l?ng, ?r ?wkw?rd j?rg?n. Y?u want to ?ng?g? th? ?m?l???r, not ??nf?und them with wh?t ??u’r? tr?ing to ???.T? be ?n th? safe side, u?? ?l??r ?nd ??n?i?? terms, ?nd try t? m?int?in a f?rm?l, ?r?f???i?n?l tone thr?ugh?ut your ??v?r letter (though maybe not t?? formal â€" ??u still want ??ur enthusiasm t? shine through!).10. Make it f??l proofIf ??u haven’t ?lr??d?, th?n m?k? sure that you ?r??fr??d ??ur ??v?r letter with ?n ??gl? ???. H?v? a fri?nd l??k it over ?? well, ?? th?? might n?ti?? ??m?thing that ??u hadn’t ?r?vi?u?l?.Gl?ring spelling errors or gr?mm?ti??l in??n?i?t?n?i?? ??n harm ??m??n? wh? would otherwise b? a promising candidate.D?n’t miss ?ut ?n ??ur dr??m j?b ?im?l? b???u?? ??u mi???d a ???lling mi?t?k?. En?ur? th?t you d?ubl? ?h??k ??ur w?rk!11. Sign b? handIf you’re ??nding th? letter in the post (?ld ??h??l, w? know) th?n ??u ?h?uld ?ign th? l?tt?r b? h?nd b?f?r? ??u ??nd it ?ffâ€"it adds a personal ?nd m?r? professional touch.12. Sending ?nlin?Macs ?nd PCs h?v?n’t ?uit? l??rnt t? w?rk in t?t?l h?rm?n? ??t, and th? l??t thing ??u w?nt is the recruiter b?ing unable to ???n ??ur document.In?t??d, ??v? ??ur final CV as a ?df file; that w?? ??u know they’ll be ?bl? t? open it ?n ?n? d?vi??. 13. U?? bull?t ??int?Thi? is not ?lw??? n??????r?, but d???nding on th? f?rm?t ??u’v? ?h???n ?r th? j?b role you’re ???l?ing f?r, bullet points could b? ?n ?ff??tiv? w?? ?f d?m?n?tr?ting ??ur points ?nd ?dding to the l???ut.SENDING A COVER LETTER ONLINEWith today’s t??hn?l?g?, it’? common t? ??nd a ??v?r l?tt?r â€" ?nd a wh?l? j?b ???li??ti?n, for th?t m?tt?r â€" ?nlin? or b? ?m?il.If ??u n??d t? send a ??v?r l?tt?r online ?r via ?m?il, th? ???r???h ??u should t?k? i? a little diff?r?nt in terms ?f f?rm?tting.If ??u ju?t n??d t? send ??ur cover l?tt?r ?? ?n ?tt??hm?nt, th?n write it as explained before. Wh?n it ??m?? to ??ving it, make sure you use th? .PDF fil? extension; ?n? ??m?ut?r will be ?bl? to vi?w the file, ?nd all your f?rm?tting will be ?r???rv?d.Wind?w? PC? u?? th? .docx fil? extension for d??um?nt? b? d?f?ult, whereas M??? u?? .??g??. Avoid either of these, b???u?? there’s a chance that th? ?m?l???r won’t be able t? open ??ur cover l?tt?r. Sti?k with .PDF.If ??u need to ??nd ??ur cover l?tt?r ?? the actual body t?xt ?f your email, ??ur approach will n??d t? b? ?lightl? different. Fir?t, make sure you f?rm?t the subject lin? of ??ur ?m?il like ??:A??li??ti?n for [J?b Titl?] â€" [Your Name]If ??u were given a reference numb?r, include that in the ?ubj??t lin? ?? well.On?? ??u’v? done that, it’? tim? to think about the l???ut ?f ??ur l?tt?r.Th? ??r?gr??h? ??n be th? same ?? a h?rd copy ?f ??ur cover l?tt?r, but you ??n r?m?v? the ?ddr?????, d?t? and ?ign?tur?.98 P?rk Hill G?rd?n? Didsbury M?n?h??t?r M20 3XUApril 20, 2018Application f?r r?l? ?f [insert job titl? and r?f?r?n?? if giv?n]Dear [in??rt hiring m?n?g?r’? n?m?],A? a [in??rt ?r?f???i?n h?r?] with ?v?r 5 ???r?’ ?x??ri?n??, I am eager t? ?ut my ?kill? t? w?rk in a f??t-????d, buzzing company lik? [insert ??m??n? n?m?]. I would lik? to apply f?r ??ur [in??rt r?l?] ?? ?dv?rti??d in [in??rt j?b?it?/n?w?????r] as I would prove a perfect fit for your bu?in???.You’ll ??? from th? ?tt??h?d CV th?t I’m dilig?nt, ?r??tiv? and ?d??t at d?liv?ring to tight deadlines. H?ving l?d group projects ?t [insert ?ld work ?l???] ?nd ??m?l?t?d a ?u?????ful campaign on [highlight an ??hi?v?m?nt], I ?ff?r valuable ?r??ti??l experience to back u? m? strong marketing ?r?d?nti?l?.A f?w ?x?m?l??:Cr??t?d ?n int?gr?t?d l?un?h campaign for a luxur? tr?v?l website â€" fr?m brand d?v?l??m?nt ?nd ??mmuni??ti?n? planning t? response tracking.Managed the retail marketing t??m in ?n? ?f Manchester’s bu?i??t ?g?n?i?? t? ?r??t? client ?it?h??, dir??t m?il ?nd ??l?? ??ll?t?r?l.Organised th? l?un?h of [??m??n? n?m?] mobile ??? whi?h h?? generated over 50,000 downloads ?? f?r.Th?nk you f?r considering m? application. I hope to h?v? th? ????rtunit? t? int?rvi?w f?r th? role and l??k f?rw?rd t? h??ring from you. Y?u ??n reach me ?n [in??rt m?bil?] or [insert email].Y?ur? sincerely, [Name]D??r [name],With the utm??t ?nthu?i??m, I w?uld lik? t? ?x?r??? m? interest in th? [position titl?] ???i ti?n ?t [??m??n?]. M? int?r??t in [field] has t?k?n m? fr?m [experience] t? [experience]. I believe that my ????i?n f?r [aspect ?f your fi?ld ?r background], strong ??mmitm?nt to [aspect ?f ??ur fi?ld or b??kgr?und], and int?r??t in [aspect ?f ??ur fi?ld or b??kgr?und] m?k? m? an ideal ??ndid?t? t? j?in the [d???rtm?nt] staff ?t [company].A? a ??ndid?t?, h?r?’? wh?t I ??uld imm?di?t?l? bring t? th? table:An ?ff??tiv? [d???ri?t?r th?t r?fl??t? tr?n?f?r?bl? ?kill #1]: In m? role ?t [previous j?b], I [??ti?n ?r accomplishment]. I was also able to ?h?w???? my [skill] ?biliti?? ?? a [role] in [project n?m?] ?r?j??t b? [wh?t ??u did].A? an int?rn?hi? ??v?r l?tt?r, thi? ??m?l? i? for th? young woman wh? i? ju?t starting her ?r?f???i?n?l j?urn??.It? writt?n fr?m the ??r????tiv? of a college ?tud?nt wh? i? serious ?b?ut l??rning during a ?umm?r int?rn?hi?. You will see h?w th?? in??r??r?t? th?ir ?urr?nt experience in a l??d?r?hi? r?l? ?n a ??m?u? club and translate th?t into ?kill? th?t ?? n be u??d in the office.For ??ur own cover letter, look ?t ?ll the activities in ??ur lif? ?nd h?w th?? highlight ??ur innate int?llig?n??, ?r??tivit? or leadership.Th?n let ????l? kn?w!Y?ur fir?t ?nd l??t n?m? 18 Ex?m?l? Str??t, Bingh?mt?n, NY 13905 Y?ur ?h?n? numb?r • ?x?m?l?@gm?il.??mApril 20, 2018Dir??t ??nt??t? fir?t and last n?m? C?m??n? N?m? Str??t Addr??? Cit?, St?t? + ZipDear Hiring M?n?g?r:I ?m ?x?it?d b? th? prospect ?f j?ining ____’s ??l?? team as ?n int?rn thi? ?umm?r ?nd ??g?r to ????k with you in gr??t?r detail ?b?ut th? available ???iti?n?. Jane Smith, int?rn ???rdin?t?r, r???ntl? t?ld me ?b?ut the ???iti?n ?t ?ur campus j?b fair.I ?m currently a juni?r ?t Bingh?mt?n Univ?r?it? studying Engli?h Lit?r?tur? and Rhetoric. Thr?ugh m? ?tudi??, I have built both ?r?l ?nd written ??mmuni??ti?n skills ?? w?ll as developed ??r?u??iv? rhetoric ?kill? th?t I b?li?v? will b? u??ful in th? sales fi?ld.I ?r?vi?u?l? int?rn?d at _______, a ??nt?nt m?rk?ting company, whi?h h?l?? br?nd? connect with th?ir customers via digit?l ?nd social media. I assisted the ??l?? t??m with day-to-day ??tiviti?? in ?rd?r to build relationships with n?w clients ?nd m?int?in ???n lin?? ?f communication with current customers. M? h?nd?-?n ?x??ri?n?? ?t _______ g?v? m? a gr??t perspective on what it takes t? build a quality ??m??n? thr?ugh ?n ?ff??tiv? ?nd ?r?du?tiv? sales t??m.I ?m ?urr?ntl? th? head of m?rk?ting and sponsorship ???rdin?t?r for th? Example University W?m?n’? S????r Club. I ?m responsible f?r ?r??ting and m?int?ining th? club’s ?r???n?? ?n social m?di? outlets. I ?l?? work with ?lumni t? ?l?n and ?x??ut? a self-designed marketing ?l?n t? build relationships ?nd g?in ???n??r?hi? with l???l bu?in?????.My ???itiv? experiences at ______ and th? Ex?m?l? Univ?r?it? S????r Club h?v? giv?n me with a quality ?t?rting ??int f?r a successful ??r??r in ??l??. I ?m ??g?r to ??ntinu? m? ??th in the sales fi?ld by w?rking with such a ?u?????ful ?nd d?n?mi? brand ?? ______ _. I ?m m?r? th?n ??nfid?nt I will make a b?n?fi?i?l ??ntributi?n t? the ??m??n?’? sales t??m.Attached i? a r??um? ?utlining my ?u?lifi??ti?n? and l?tt?r? ?f r???mm?nd?ti?n ?r? ?v?il?bl? u??n r??u??t. I look f?rw?rd to ????king with you ?nd h???full? w?rking with you thi? summer!Th?nk ??u for ??ur tim? and ??n?id?r?ti?n.Sin??r?l?, [N?m?]This one i? writt?n fr?m th? ??r????tiv? of an experienced ?r?f???i?n?l wh? has h?ld ??v?r?l j?b? ?nd has a wid? range of ?x??ri?n???.Y?u’ll ??? h?w ?h? highlight? these ?x??ri?n??? bri?fl? and ?lw??? bring? it b??k to how th??’v? taught h?r l????n? ?r ?kill? that r?l?t? directly t? th? j?b ?h? is n?w ???l?ing f?r.No matter h?w mu?h ??u’v? d?n? in th? past, as a ?urr?nt j?b ???k?r, ??u should ?lw??? focus on whatever ?x??ri?n??? ?nd ?kill? you have th?t ?r? most relevant t? th? n?w r?l?.Fir?t ?nd l??t Name 18 Ex?m?l? Street, Bingh?mt?n, NY 13905 Y?ur ?h?n? numb?r • ?x?m?l?@gm?il.??mApril 20, 2018Direct contacts fir?t ?nd l??t name C?m??n? N ?m? Str??t Addr??? City, St?t? + ZipHi ________,I am v?r? excited to ?ubmit m? application t? w?rk with ??u as a ????writ?r f?r tr?v?l ?nd luxur? h???it?lit? br?nd?. With a br??dth of ?x??ri?n??? in travel journalism ?nd luxur? m?rk?ting, I am ??nfid?nt th?t I will b? ?n invaluable ????t to _____________.I started my editorial ??r??r ?? ?n employee of _______ wh?r? I d?v?l???d ?ur editorial voice, ?r?du??d daily ???t? ?nd l?ng-f?rm trend ?n?l??i?, l?un?h?d ??v?r?l ?r?du?t? in?luding a weekly podcast ?nd vid?? int?rvi?w ??ri??, and r??r???nt?d th? br?nd at ??nf?r?n??? ?nd in media.________ th?n h?nd?i?k?d m? f?r a new l??d?r?hi? r?l? th?t ?r????d th? lines between ?rint and digit?l ?? w?ll as w?rk?d with th? m?rk?ting t??m on n?w multim?di? ?r?j??t?.After 4 ???r? with my h??d d?wn, f??u?ing on covering and ?n?l?zing th? business ?f tr?v?l, I ???nt a year interacting with th? indu?tr? in a whole new w?? â€" ?l?nning, b??king ?nd overseeing d?m??ti? and international tri?? f?r a f?mil? ?f luxur? travellers from Manhattan. Thi? inv?lv?d ??nv?r??ti?n? with 5-star h?t?l properties ?nd tr?v?l ?g?n?i??, n?g?ti?ti?n? with ?riv?t? j?t ?r?vid?r?, and group reservations ?t Mi?h?lin-?t?r r??t?ur?nt?.Thi? would h?v? little b??ring ?n this r?l? h?d I n?t ?r?vi?u?l? writt?n about th? business ?f travel. I vi?w?d ?ll ?x??ri?n??? through the l?n? ?f a ??nt?nt ?r??t?r, whi?h i? to ??? with a keen ??? for the ??rvi??, m?rk?ting and bu?in??? considerations b?hind ?v?r? interaction.Thr?ugh?ut my ?dit?ri?l career, I’ve ?l?? w?rk?d with luxur? br?nd? wh??? ?th?? I admired t? ???i?t them in ?r?fting their br?nd ?t?r? ?nd b?tt?r ??mmuni??ting with customers.I ??n???tu?liz?d ?nd launched a digital platform for a high-end food ??rvi??, ??n?ult?d with digital creative ?g?n?i??, ?nd launched a multim?di? ?l?tf?rm ?m??w?ring girl? t? ?wn ambition f?r ______.I b?li?v? my uni?u? ?dit?ri?l experience ?nd unbridl?d passion f?r travel, and the ??m??ni?? that make truly luxuri?u? tri?? possible , w?uld greatly ??ntribut? t? ____________’? ?r??ti?n ?f high-?u?lit? br?nding, m?rk?ting, ?nd ???i?l ??nt?nt.I’d love th? ????rtunit? t? speak with your furth?r vi? a ?h?n? ??ll or vid?? ?h?t t? l??rn m?r? ?b?ut th? r?l? ?nd how I ??n best contribute. Ive ?tt??h?d my resume ?nd ?m ??g?r t? ??nd a sample ?i??? ?r?ft?d f?r a luxur? hotel within the n?xt w??k if ??ur? interested. Kindly let me kn?w if ??u h?v? any ?u??ti?n? ?t all.All my best, [N?m?]Th? l??t ??v?r l?tt?r ??m?l? i? writt?n fr?m the perspective ?f ?n experienced ?r?f???i?n?l wh? i? ?tt?m?ting t? br??k int? a ??m?l?t?l? n?w fi?ld.Thi? is ?n ?x?iting and ??m?l?x position t? be in, but you will ??? how she ?m??thl? ?x?l?in? h?r previous ?x??ri?n?? ?nd th?n h?n??tl? ?nd humbl? explains wh? she is making th? switch.Sh? k???? h?r tone ??nfid?nt ?nd ???itiv? thr?ugh?ut whi?h indicates th?t thi? i? a m?tiv?t?d employee who will w?rk h?r h?rd??t in her n?w fi?ld.First ?nd l??t Name 18 Example Str??t, Binghamton, NY 13905 Y?u r phone numb?r • example@gmail.comApril 20, 2018Dir??t ??nt??t? first ?nd l??t n?m? C?m??n? Name Street Addr??? City, St?t? + Zi?Hi ________,I’m v?r? ?x?it?d about the sales r?l? ?urr?ntl? ?v?il?bl? at ________. I ?m ??nfid?nt th?t my ?r?vi?u? ??r??r experience h?? given m? the ?kill? ?nd tools I n??d t? thriv? in thi? r?l?. I most recently worked as a fin?n?i?l ?n?l??t wh? alone ??v?r?d th? ???t ????t for a t??m ?f f?ur b?nk?r?. I interacted d?il? with a wid? v?ri?t? of ??r??n?liti?? ?nd ?ri?ritiz?d my t??k? to complete as many ?? ?ight d??dlin?? in one day.On? ?f th? m??t r?w?rding ?????t? ?f this ???iti?n, however, w?? ???rdin?ting itineraries and entertainment for our out-of t?wn ?li?nt?. I li?t?n?d t? their needs ?nd d??ir?? b?f?r? ?rriv?l, created a plan th?t w?uld ?x???d ?x???t?ti?n?, ?r???nt?d it f?r f??db??k ?nd ??mmuni??t?d with th? guests thr?ugh?ut th?ir stay. I f?und it very fulfilling to work with th??? ?li?nt? t? ensure th? best possible experience with ?ur firm ? nd t??k gr??t ?rid? in this t??k. I wished it w?? a bigger part ?f my tim? there!Although I h?v? ???nt th? m?j?rit? of my career in analytical roles, I r???ntl? left what ?????r?d t? be a w?ll-??v?d ??th to pursue ???iti?n? th?t better ?lign with m? ????i?n for working dir??tl? with ?u?t?m?r? ?nd ?r??ting ?? ?h???? ?? thi? may sound â€" m?gi??l moments.I’ve w?rk?d on ?m?ll ?nd large t??m? thr?ugh my ??r??r and ?m n?w ??g?r t? b? ??rt of a young ?nd growing company wh?r? m? daily hustle h?? a t?ngibl? im???t ?n the ?u????? of the bu?in???. I ?m ready ?nd ?x?it?d to learn ?n? new ?l?tf?rm?, in?luding ??ur ??rti?ul?r CRM ???t?m, that will h?l? m? and m? team achieve our ?bj??tiv??.In closing, I ?m ??nfid?nt th?t I ??n hit th? ground running ?t Museum Hack ?nd trul? hope we h?v? th? ?h?n?? to di??u?? furth?r.Thank ??u very mu?h f?r ??ur time and ??n?id?r?ti?n. I look f?rw?rd t? speaking with ??u ???n!All th? best, [Name]FREQUENTLY ASKED QUESTIONS:S?, What ?h?uld Your Cover Letter In? lud?? Here’s a B??i? Br??kd?wn:St?rt with an intr?du?ti?n ??r?gr??h that ?h?w? the hiring manager you ?r? excited ?b?ut th? role. Inf?rm th? ?r?????tiv? ?m?l???r h?w you h??rd ?b?ut th? ???iti?n ?nd ??nfid?ntl? ?t?t? that you kn?w ??u’d be a great fit.Then, writ? a brief overview ?f ??ur m??t r???nt ???iti?n? ?nd highlight h?w th??? experiences will aid ??u in thi? n?w r?l?. Dont b? ?fr?id to work a f?w indu?tr? k??w?rd? ?nd buzzw?rd? int? thi? ??r?gr??h, too; the k??w?rd? most relevant t? th? ???iti?n youre ???l?ing f?r ??n m??t ?ft?n b? f?und in th? positions j?b description.Now i? ??ur opportunity t? show ?v?n more ??r??n?lit?. T?lk ?b?ut ??m?thing outside ?f your work ?x??ri?n?? th?t is r?l?v?nt t? th? r?l? or ?ugg??t an idea about h?w the prospective company ??uld ?h?ng? for th? better.Close ?tr?ng b? ?t?ting ??ur ??g?rn??? to l??rn m?r? ?b?ut ????rtunit? and ??ur gratitude f?r being heard. Make sure t? include ??nt??t information ?? th?? h?v? n? tr?ubl? f?ll?wing u? f?r an interview!Is a ??v?r L?tt?r N??????r??A ??v?r l?tt?r allows ??u to give th? ?m?l???r a ?n???h?t of why ??u’r? th? b??t ??ndid?t? for the r?l?. Th? goal is t? ?h?w them h?w ?nd wh? ??u fit their ?rit?ri?, with?ut them ?v?r h?ving t? r?f?r t? ??ur CV.R?m?mb?r, the ??r??ning ?r????? can be ?xtr?m?l? rig?r?u?, ?? a ??v?r l?tt?r i? ?n opportunity t? grab th?ir ?tt?nti?n fr?m th? v?r? beginning.R??ruit?r? and ?m?l???r? will ?ft?n bin CV? th?t ?r?n’t ????m??ni?d by a cover l?tt?r, ?? m?k? ?ur? you go th? ?xtr? mile, ?nd ?r?du?? a ??v?r letter to ?nd ?ll ?th?r cover letters.C?n I U?? Th? ??m? Cover L?tt?r f?r All m? ???li??ti?n??The resounding ?n?w?r t? this ?u??ti?n i? NO!Und?r no ?ir?um?t?n?? ?h?uld you ????-???t? ??ur ??v?r letter across ???li??ti?n?.D?n’t u?? generic lines like, ‘My n?m? i? ___, and I am ???l?ing f?r the ???iti?n ?? ____’.All this serves t? do is bore th? ??r??n l??king over ??ur ???li??ti?n, ?nd ??u’ll most lik?l? b? ?????d ?v?r for a m?r? original and exc iting candidate.Show th?m th?t you’ve ?ut in th? time ?nd effort â€" they’ll ???r??i?t? it.

Essay on Heroes in Western Film - 1555 Words

Heroes in Western Film In the genre of western films, the hero plays a key role. Humanity portrays civilization overcoming the hostile country (Miller 66). In many films the American civil war is over, and people have turned their attention to more constructive pursuits. Battling nature to progress Americas future, rather than each other. In between this wild country, fraught with danger and corruption lies the role of the hero. A hero is an individual with exceptional skills and through his abilities is able to rid a stricken town of the corrupt elements within. In many cases however, the heros skills are not enough. His relationship with the community can define how successful his help can be. In the films Shane and Dodge City we†¦show more content†¦It is for this reason he is incensed to defend the community from Ryker (Emile Meyer). 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Friend Essay Samples - an Introduction

Friend Essay Samples - an Introduction Friend Essay Samples - What Is It? Second, folks need to be more truthful and vulnerable. True friend is the one, where the individuals don't need to maintain formalities with one another. So choosing bad friends isn't a great selection, as it can influence a lot of things. Possessing the cool friends is extremely important to some individuals, but sometimes the men and women that are cool aren't always the ideal influence. Some can help, others don't. In lots of ways, you've got to be far more strategic about choosing friends. When you make the correct decision on choosing friends, it is going to cause you to be a happier person. New students generally don't have any friends until they get to a brand-new school. Even though it might seem that the customer doesn't care about what you've got to say initially, keep in mind that the customer approached you for resolution. Eventually the customer must lower their voice to hear what you're saying. He may be angry because he or she made incorrect assumptions that led to improper expectations. He will never be able to navigate the requirements, restrictions or resolution with the same knowledge and experience as you. Despite the fact that an essay about your very best friend is a simple task, there are many guidelines one needs to bear in mind. The increasing number of essay writing services is totally overwhelming. If you're looking for top essay writing companies, try out the mentioned above. There are several essay writing services that think they're the very best, and therefore don't be cheated and check the authentic list of the very best. Fantastic superior essays would signify the business recruits only qualified writers and you may then be sure of obtaining a very good paper. Request updates on the paper regularly so you can monitor it. While there are numerous expert CV and resume writing services available on the web, and they'll certainly do the task for you, it is going to cost you to get it written for you in particular. If you would like to find high high quality research and thesis papers in time and for a fair price, you should probably attempt using EssaySupply.com. Using Friend Essay Samples A Friend can change an individual's life completely. A real Friend is the best gift of our life that is really hard to discover and after you get never let him go. People that have many friends may find he or she doesn't need because many friends anymore. Thing is, excellent friends share. Speak to friends only once you have something nice to say. Excellent friends are the secret holders of one another. An individual who is not loyal isn't eligible for becoming even a friend. You might just have good friends you can count on sometimes, but to be dependable on someone and knowing they'll be there for you, it's difficult to find someone like that. A loyal friend always assists in need, care one another's feelings and shares secrets with no question. Friend Essay Samples - the Conspiracy Friendship is having the capability to cry together. It is considered to be a true blessing for everyone and a person with good friends will have a support system for sharing each and every moment of their life whether it is happy or sad. It is essential for the successful wellbeing of every person. Friendship is the relation where friends listen and attempt to understand one another's problems. Friends play an essential role in an individual's life. They are an extremely important part of our life and everyone feels the need for a companion at some point or the other in their life. Your friends aren't your competitors. True friends attempt to prevent conflicts and do everything possible to produce their relations stronger. It's very tough for everyone to participate in the real friendship however if one get it become very lucky in a huge crowd. Conclusion To adhere to the basic rules of friendship isn't easy for all it require a type of faith trust and loyalty towards their pals. Listen carefully to how the anger is expressed so that you may discover the main reason for the emotion. You have to do plenty of things to have a wholesome relationship, but there simple and easy things.

Polythene Plastic Shopping Bags Free Essays

Polythene pollution is everywhere, and the problem is getting worse. For most of us, the problem is seen as one of visual pollution, where plastic bags litter streets, roadways, and in some cases scenic areas across the country. No one will argue that polythene is useful. We will write a custom essay sample on Polythene: Plastic Shopping Bags or any similar topic only for you Order Now The plastic bags we use to carry home food or products are for the most part very light and very strong. Using these bags is not really the problem. The problem, leading to polythene pollution, is the improper methods of disposing of the bags. They’ve been marketed as throw-away items, and that is all too often what we do, except they don’t always end up in the garbage. Save A Tree – Polythene wasn’t introduced as a bad thing. It wasn’t all that many years ago that we started using plastic bags to â€Å"save a tree†. By using paper bags for groceries, it seemed like we were cutting down trees, using the wood or pulp products on a one time basis, and then throwing the product away. The message was, we were on the verge of making a renewable resource, trees, a non-renewable one. everal design options and features are available. Some bags have gussets to allow a higher volume of contents. Some have the ability to stand up on a shelf or a refrigerator. Some have easy-opening or reclosable options. Handles are cut into or added onto some. Plastic bags usually use less material than comparable boxes, cartons, or jars, thus are often considered as â€Å"reduced or minimized packaging†. Depending on the construction, plastic bags can be well suited for plastic recycling. They can be incinerated in appropriate facilities for waste-to-energy conversion. They are stable and benign in sanitary landfills. If disposed of improperly, however, plastic bags can create unsightly litter and harm some types of wildlife. [3][4] Bags are also made with carrying handles, hanging holes, tape attachments, security features, etc. Some bags have provisions for easy and controlled opening. Reclosable features, including press-to-seal zipper strips such as Ziploc, are common for kitchen bags. Some bags are sealed and can only be opened by destroying the packaging, providing some tamper-evident capability. Bags can be made with a variety of plastics films. Polyethylene (LDPE, LLDPE etc. ) is the most common. Other forms, including laminates and coextrusions can be used when the physical properties are needed. Boil-in-bags are often used for sealed frozen foods, sometimes complete entres. The bags are usually tough heat-sealed nylon or polyester to withstand the temperatures of boiling water. Some bags are porous or perforated to allow the hot water to contact the food: rice, noodles, etc. Bag-In-Box packaging is often used for liquids such as wine and institutional sizes of other liquids. Often times, children may attempt to use bags as a sort of makeshift kite. By tying string to the handles, they are able to successfully glide them, provided there is a gentle breeze, until they lose their grip or grow weary of holding them and simply let go, unaware of the fact that they are endangering animals’ lives. Plastic shopping bags[edit] Main article: Plastic shopping bag Open bags with carrying handles are used in large numbers nationwide. Stores often provide them as a convenience to shoppers. Some stores charge a nominal fee for a bag. Heavy-duty reusable shopping bags are often considered environmentally better than single-use paper or plastic shopping bags. Waste disposal bags[edit] Main article: Bin bag Flexible intermediate bulk container[edit] Main article: Flexible intermediate bulk container Flexible Intermediate Bulk Containers (Big bags, bulk bags, etc.) are large industrial containers, usually used for powders or flowables. Use of plastic bags internationally[edit] The number of plastic bags used worldwide has been estimated to be on the order of 1 trillion annually. The use of plastic bags differs dramatically across countries. While the average consumer in China uses only 2 or 3 plastic bags a year, the numbers are much higher in most other countries: Denmark: 4, Ireland: 18, Germany: 65, USA: 300, Poland, Hungary, Slovakia: more than 400. In order to reduce plastic bag consumption, the European Union has suggested to pass new regulations. Danger to children[edit] Thin plastic bags, especially dry cleaning bags, have the potential for causing suffocation. About 25 children in the United States suffocate each year due to plastic bags, 99. 2% are under the age of one. This has led to voluntary warning labels on some bags which may pose a hazard to small children. Danger to marine wildlife[edit] Plastic bags, which escape the garbage collection process, often end up in streams, which then lead them to end up in the open ocean. Because they float, and resemble a jellyfish, plastic bags pose significant dangers to marine mammals, such as Leatherback sea turtles, when they enter their digestive tract. Because plastic bags cause damage to ocean marine life, litter city streets, and contribute to carbon emissions in their manufacture and shipping, some towns in the United States, including San Francisco, CA, Portland, OR, Seattle, WA and Austin, TX have begun to ban or restrict the use of plastic bags, usually starting with plastic shopping bags. How to cite Polythene: Plastic Shopping Bags, Papers

The Work of Midwives Essays - Health, Midwifery, Personal Life

"The Work of Midwives" By: Lauren A. Gonder There has been much controversy surrounding the roles of midwives with no hospitals , no drugs, and no supervision from a doctor. A clinical assessment has been formulated that could have implications for the United States, Britain's National Institute for Health, and Care Excellence. The conclusion was that it is safer for healthy women with uncomplicated pregnancies to give birth under the supervision of a midwife rather than in a hospital maternity ward run by doctors CITATION Edi14 \l 1033 (EditorialBoard, 2014) . The reasoning behind this conclusion is that doctors are much more likely to use interventions like forceps deliveries, spinal anesthesia, and cesarean sections, which all carry risks of infection and surgical accidents CITATION Edi14 \l 1033 (EditorialBoard, 2014) . Midwives are registered and certified nurses who have graduated from a nurse-midwifery education program accredited by the Accreditation Commission for Midwifery Education and have passed a national certification examination to receive the professional designation of certified nurse-midwife (CNM) CITATION Fer14 \l 1033 (Ferreira, 2014) . They typically have earned at least a master's degree from an accredited college, received clinical training, and passed a state licensing exam CITATION Edi14 \l 1033 (EditorialBoard, 2014) . There have been many studies that have shown that midwives do just as well or better than obstetricians in a low-risk case CITATION Edi14 \l 1033 (EditorialBoard, 2014) . A Certified Nurse Midwife's responsibilities are the same as a certified obstetrician, including prescribing pharmacologic treatment, depending on the state regulation CITATION Uni \l 1033 (Univ.Cinn.) . Midwives are not just central to providing obstetric and newborn care, they are also qualified to provide routine primary care and gynecological services. A woman can get their care from a CNM from puberty to menopause. Having a primary care provider that a woman can trust is very important. CNM's and other Advanced Practice Registered Nurses (APRN's) are a critical component of addressing the shortage of primary care physicians (PCP) CITATION Fer14 \l 1033 (Ferreira, 2014) . There are a record number of PCP's retiring, and fewer medical school graduates choosing primary care as a specialty CITATION Fer14 \l 1033 (Ferreira, 2014) . With the field of nursing expanding to include specialized practitioners with advanced t raining, education, and experience, CNM's and other types of APRN's can provide the primary care services to the patients that are having a challenging time finding a more permanent care provider. In a time of spiraling medical costs and the increasing demand for healthcare, midwives can offer a cost-effective way of providing good maternity care CITATION Edi14 \l 1033 (EditorialBoard, 2014) . The professional society of obstetricians have provided evidence that planned home births carry an increased risk of neonatal death, compare to a planned hospital birth CITATION Edi14 \l 1033 (EditorialBoard, 2014) . Some medical centers are trying to have the best of both worlds by allowing midwives independence within the hospital CITATION Edi14 \l 1033 (EditorialBoard, 2014) . If midwives could practice autonomously within a hospital then the low-risk cases that may develop complications, will have full and quick access to the hospital. The Mayo Clinic lets midwives handle low-risk pregnancies independently and hand off to doctors in the event a case becomes severe CITATION Edi14 \l 1033 (EditorialBoard, 2014) . The practice of midwifing has been around for a long time and it doesn't seem to be going away any time soon. Midwives have the education, training, and experience to provide primary care for women from puberty to menopause. If a woman has no history of complications during pregnancy, is expected to deliver a single baby at full term, and the baby is presenting head first, then the guidance a midwife can provide is just as good, if not better, as an obstetrician. There is a massive shortage of primary care physicians and CNM's have maintained the highest standards of care to be provided to their patients. In conclusion, t here is no good reason that midwives should not play an important role in childbirth as long as the risk of complication is minimal.